I just killed my Google+ account and along the way I was presented with this screen:
To which I wrote the following:
Not adding any value to my life – my friends are just sharing links from the web; nobody is commenting on how awesome their holiday was, uploading photos, creating events or generally being ‘social’. The UI tech is great by the way, but the UX is not compelling in the slightest.
IMO Google+ needed to launch locally (like FB) and spread organically, with people joining because their friends were already on it and being SOCIAL (not just sharing internet links). Instead it launched to the entire world simultaneously, who promptly all arrived to be greeted by…not much at all.
Oh and circles are way too much bother for most people 😉
Why do you think Google+ failed?